Prospecting, explained properly.
Written by the team behind Sales Architect Studio for founders and small sales teams in the UK. No gated PDFs, no jargon without a definition. Each guide stands on its own and maps to a stage of the plan the studio builds for you.
How to write an Ideal Customer Profile for a UK B2B business
The four parts of an ICP, the UK evidence to base it on and the mistakes that make one useless.
Stage 02 · 3 min readHow to find buying signals for UK B2B companies
The UK public sources where timing signals appear, and how to turn them into a weekly watch instead of a one-off list.
Stage 03 · 4 min readUK B2B prospecting data sources: what each one is for
Companies House, The Gazette, Apollo, Cognism, Beauhurst, BuiltWith, Sales Navigator and public notices: what each is for and whether it automates.
Stage 04 · 2 min readQualification criteria and the prospect dossier
Yes-or-no criteria you can check from public data, a five-field dossier and the wedge that earns a meeting.
Stage 05 · 2 min readOutreach openers that name the buying signal
Name the trigger, connect it to a pain, offer something useful, ask for something small. Examples for email and LinkedIn.
Stage 03 · 3 min readHow to automate B2B prospecting with Claude, connectors and MCP
From a written plan to a running system: Claude Projects and connectors first, MCP for live data, and when to build a platform.
Guide · 6 min readUK GDPR and PECR for B2B prospecting, clause by clause
The obligation, the clause and what it means for you, for every rule that applies when you prospect UK companies.
Build your own plan in about 20 minutes.
Sales Architect Studio does every stage above for your business: reads your website, drafts the profile, picks the signals, researches the tools and writes the openers. Free, private and yours to keep.
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